Category Archives: Work

Nike Women Europe Interactive Microsite

Working closely with Wieden + Kennedy, Amsterdam, we produced this online interactive microsite for Nike Women Europe. Each of the 22 athletes had a video or an illustrated book that opened up fullscreen. We also localized the site for 9 languages.

Wieden + Kennedy, Amsterdam

Producer: Karl Ackermann
Progamming/Animation: Patrick Smith
Project manager: Eun-Ha Paek
Production assistant: Eric Benedict
Creative, Art, Design: Wieden + Kennedy, Amsterdam

Old Spice Microsite and Ad Banners

We produced Wieden + Kennedy Portland’s Hair Metrics interactive campaign for Old Spice. The create and share app asked users to draw their head and body hair on a model diagram, then analyzed the drawing to assign one of 22 “Hairchetypes”, and offered advice on recommended Old Spice Hair and Body Wash usage.

Ad banners and Microsite

CLIENT: Wieden + Kennedy Portland

Producer, Animation: Karl Ackermann
Additional animation: Eun-Ha Paek, Jon Bryzski
Progamming: Ranjit Bhatnagar
Creative Direction, Copy, Artwork: Wieden + Kennedy Portland

Burger King Chicken Fries Microsite

We brought the mythical (fictional?) band Coq Roq to life for Burger King’s ad campaign in support of their novel menu item, Chicken Fries.
Meant to parody the DIY aesthetic and energy of some heavy metal bands, the website convincingly appropriated band website staples, offering photo galleries, video, music and ringtones for download, and band member profiles.

The campaign was the brainchild of the often controversial Crispin Porter + Bogusky, and as such ruffled a few feathers.

CLIENT: Crispin Porter + Bogusky

Producer, Animator, Programmer: Karl Ackermann
Programmer: Patrick Smith
Animator: Jon Bryszki
Creative Direction, Design: Crispin Porter + Bogusky

Starbucks Ad Banners

A suite of rich media banners done in the holiday spirit, including a carol mashup record and share experience. Click the thumbnails to view.

CLIENT: Wieden + Kennedy Portland

Producer, Animation: Karl Ackermann
Additional animation: Jon Bryzski, Arthur Jones
Creative Direction, Copy, Artwork: Wieden + Kennedy

Summer in Chicago Brochure

The Summer in Chicago program was centered around Yoyoma’s Silk Road project. Eun-Ha did a series of illustrations showcasing the food, fashion, games, art, dance and music from the Silk Road. The silk thread-like lines incorporated into the drawings tie this series together.

CLIENT: BirkDesign for the City of Chicago

Illustrator: Eun-Ha Paek
Art Director: JinJa Birkenbeul

Nike Asia Illustration

Eun-Ha was very excited to be a part of this Nike Asia ad campaign featuring art by Asian women artists. She loved that it focused on the feeling you get after working out rather than the workout itself. Each artist got word to illustrate – hers was Clarity.

The campaign was used in magazine pullouts, t-shirts and billboards.

CLIENT: Wieden + Kennedy Tokyo

Illustration: Eun-Ha Paek
Art direction: Donjiro Ban