We produced Wieden + Kennedy Portland’s Hair Metrics interactive campaign for Old Spice. The create and share app asked users to draw their head and body hair on a model diagram, then analyzed the drawing to assign one of 22 “Hairchetypes”, and offered advice on recommended Old Spice Hair and Body Wash usage.
CLIENT: Wieden + Kennedy Portland
Producer, Animation: Karl Ackermann
Additional animation: Eun-Ha Paek, Jon Bryzski
Progamming: Ranjit Bhatnagar
Creative Direction, Copy, Artwork: Wieden + Kennedy Portland