WeÂ produced Wieden + Kennedy Portlandâ€™s Hair Metrics interactive campaignÂ for Old Spice. The create and share app asked users toÂ draw their head and body hair on a model diagram, then analyzed the drawingÂ to assign one of 22 â€œHairchetypesâ€, and offered advice on recommended OldÂ Spice Hair and Body Wash usage.
CLIENT: Wieden + Kennedy Portland
Producer, Animation: Karl Ackermann
Additional animation: Eun-Ha Paek, Jon Bryzski
Progamming: Ranjit Bhatnagar
Creative Direction, Copy, Artwork: Wieden + Kennedy Portland