Sports Illustrated Kids D.E.N.

As part of a massive redesign effort, came to us to create an immersive interactive experience that would encourage a boost in user registrations, promote sticky play and return visits, and drive traffic to the far corners of their site.

Working in partnership with Humanface, we created the Mascot D.E.N. (Dynamic Entertainment Nest) – a highly customizable avatar and interactive playroom, equipped with interactive animation, video, and messaging. We developed a number of interactive branded integrations as a unique add-on to the traditional media buy. We drove participation both in the application and across the site by way of an economy that rewards users for reading articles and playing games on The economy awards points that can be spent in the application’s shop to collect items for the user’s playroom.

CLIENT: Sports Illustrated Kids/Turner Broadcasting

Creative: Karl Ackermann, Jon Brzyski
Art, and Animation: Karl Ackermann, Jon Brzyski, Patrick Smith, Luke Boggia, Hal Lee
Flash Progamming: Ranjit Bhatnagar, Patrick Smith, Guy Hundere, Howard Wakefield, Karl Ackermann
Sound Design: Heather Perkins
Voiceover: Jon Brzyski
Backend Programming: WorkinMan, Turner Broadcasting

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